Amsterdam-based cryptocurrency firm Amdax announced plans on Monday to establish a bitcoin treasury company, AMBTS (Amsterdam Bitcoin Treasury Strategy), with the goal of listing it on Euronext Amsterdam. The move underscores the increasing institutional adoption of bitcoin, which has surged to record highs this year. Amdax CEO Lucas Wensing cited the growing corporate and institutional holdings of bitcoin—now exceeding 10% of its total supply—as a key factor driving the initiative.
Bitcoin’s price has climbed nearly 32% in 2025, fueled in part by a favorable regulatory environment following Donald Trump’s return to the U.S. presidency. Trump, who has branded himself the “crypto president,” has been a vocal supporter of digital assets, while his family has also deepened ties to the sector. The bullish market sentiment has bolstered confidence among institutional investors, paving the way for ventures like AMBTS.
Amdax and AMBTS aim to secure funding from private investors in an initial financing round, with the long-term objective of accumulating at least 1% of all bitcoin in circulation. Such a move would position the firm among the largest institutional holders of the cryptocurrency. The planned Euronext Amsterdam listing could further legitimize bitcoin as a mainstream asset class in Europe.
The launch of AMBTS reflects a broader trend of financial institutions and corporations integrating bitcoin into their strategies. As regulatory clarity improves and institutional interest grows, bitcoin continues to solidify its role in global finance. Amdax’s initiative could set a precedent for similar ventures in Europe’s evolving crypto landscape.
