In a move that continues a growing trend, renowned actor Hira Mani has officially ventured into the fashion industry with the launch of her new label, Hira Mani Couture. The brand positions itself as more than just a clothing line, aspiring to be a celebration of womanhood, individuality, and the art of dressing up. Its mission is to merge traditional craftsmanship with contemporary designs to create luxurious yet wearable pieces for its clientele.
The announcement was made on social media, where Mani expressed her immense excitement for the project. She revealed the brand’s logo and its tagline, “handmade luxury tailored for you,” and announced that its first collection, named ‘Afsaanay,’ would be launching soon. This strategic expansion leverages her significant public persona to build a tangible consumer brand.
Hira Mani is far from the first Pakistani celebrity to make this entrepreneurial leap. She follows in the footsteps of several peers who have successfully established their own lifestyle brands. This includes Mahira Khan’s clothing and fragrance line ‘M by Mahira,’ Syra Yousuf’s tailored luxury wear ‘Studio by Syra,’ and Sadaf Kanwal’s contemporary label ‘Sadaf Kanwal Fashion.’
The trend extends beyond fashion, with celebrities like Aijaz Aslam and Ayesha Omar focusing on skincare, and Fahad Mustafa launching his clothing label. This signifies a strategic shift where building a personal brand beyond acting or modeling has become a standard rite of passage. Hira Mani Couture is the latest bet that a star’s influence can successfully translate into a beloved fashion brand.
